The Media Notepad: Super Bowl LX second most-watched ever

Also: Court TV sold; Trump endorses Nexstar-Tegna deal  Super Bowl LX wasn’t much to look at on the field, but it still drew a large crowd.  Ratings released by Nielsen Tuesday showed the game between the New England Patriots and Seattle Seahawks averaged a 39.4 household rating and 79 share and drew 124.9 million viewers across all platforms for NBC, […]

2025 Super Bowl Commercial Review: The hair has left my body

$8 million per spot gets you fleeting facial hair, women’s empowerment, and AI If there was a theme running through this year’s Super Bowl Ads, it was one balancing female empowerment with traditional family values as we saw advocation of women’s athletics along with touching ads featuring families, hugging and all. If anything, both can manage to co-exist. Last year, […]

The Media Notepad: Jim Williams exits CBS Chicago

Also: WFMT names new morning host; Tubi to stream Super Bowl LIX for free; Philly jock removed from air because “she wasn’t funny enough”  Jim Williams, a longtime fixture on Chicago television, announced he was stepping down from his 4 p.m. anchor role at CBS Chicago on Thursday as he wraps up a 40-year career. “I hesitate to call it […]

Super Bowl LVIII ratings: One for the record books

Kansas City Chiefs were not the only winners; so were CBS, Univision, and Paramount Global For the first time in nearly two decades, we have a repeat Super Bowl champion as the Kansas City Chiefs won Super Bowl LVIII in a thrilling game against the San Francisco 49ers 25-22 in overtime – the second overtime game in Super Bowl history. […]

Super Bowl LVII Super for Fox

This year’s Super Bowl was the second most-watched of all time Super Bowl LVII was indeed super in the ratings department, although it fell short on the one-yard line toward the record books.  In the big game this this year were the Kansas City Chiefs and the Philadelphia Eagles, with each looking to win their second Super Bowl title in […]

2023 Super Bowl Commercial Review: A Hollywood takeover

Celebrities take over commercials for Super Bowl Sunday in a very bland and boring batch of ads  There’s not much to say about this year’s batch of Super Bowl Commercials, which is perhaps the worst since these reviews started here in 2007. For the second year in a row, there were too many celebrities – including a few I’ve never […]

Super Bowl LVI viewership numbers are super indeed

    Close game helps ratings After a year of decline, total viewership numbers for the Super Bowl were back on the upswing, achieving the highest total numbers in years.  The game pitted the Cincinnati Bengals – their first Super Bowl appearance in 33 years – against the Los Angeles Rams, who moved back to California in 2016 after 21 […]

Super Dud: Bowl numbers fall

Tom Brady’s seventh SB victory doesn’t help ratings Super Bowl LV wasn’t exactly the ratings bonanza CBS and the NFL hoped it would be.  The Tampa Bay Buccaneers played the big game at their home at Raymond James Stadium, who were awarded the rights years ago. But the team landed a big-name free agent during the offseason to be their […]

Super Bowl Ratings: Numbers up for exciting game

Different matchup sends viewership up A more competitive game and two new teams whose quarterbacks are fresh faces helped drive ratings growth for Super Bowl LIV, played at Miami Gardens’ Hard Rock Stadium and broadcast on Fox. The Kansas City Chiefs’ 31-20 victory over the San Francisco 49ers drew 99.91 million viewers, up from the 98.2 million viewers earned from […]

2020 Super Bowl Commercial Review: Deja Vu

Bill Murray’s Groundhog Day spot is the best of the best ; Halftime Show featuring Jennifer Lopez and Shakira a smash hit Even though several cultural critics thought otherwise, this year’s batch of Super Bowl Commercials were actually better than last year’s. Yes, really. The fourteenth edition of T Dog Media’s Super Bowl Commercial Review features a lot of dancing, […]

Super Bowl ratings: Super Dud

Viewers tune out Patriots-Rams; lowest ratings in over a decade Thanks to numerous punts and less-than-inspiring play, Super Bowl LIII turned into a Super Dud. In the lowest-scoring game in Super Bowl history – sixteen points in total, the New England Patriots and Los Angeles Rams settled for a 3-3 tie at halftime in a game featuring numerous punts and […]

Super Bowl LII ratings couldn’t match last year’s

But 103.4 million viewers isn’t bad Super Bowl LII gave us what we wanted in a football game – a close contest throughout, an exciting finish, and best of all, the Philadelphia Eagles beating the favored New England Patriots for their first Super Bowl title and their first overall championship since 1960. But despite all the theatrics, it wasn’t enough […]