CW trots out 2011-12 schedule

Often the industry joke (well, besides NBC and MyNetworkTV), The CW unveiled four new shows during its upfront presentation Thursday in New York City at Time Warner Center. CW’s upfront was tailored to their young-female audience – flashing lights, a musical act no one over the age of 35 can’t stand, and other hip, happening stuff. The only problem is […]

TCA: CW trying to shred image as "can’t win" network

The CW was next up as part of CBS Corporation’s two days at the Television Critics Association Press Tour on Thursday (CW is part-owned by CBS.) CW chief Dawn Ostroff spoke at an executive session with the critics on Thursday. Among what was discussed: – Overnight ratings weren’t relative anymore. Maybe not, since their ratings aren’t that good to begin […]

CW’s 2010-11 lineup: We know drama – or so we claim

The CW celebrates its 5th season this fall with an eye popping nine dramas on its schedule, and one lone reality show, America’s Next Top Model. The network is also claiming it has an “all original lineup”, meaning no show will repeat itself on the schedule during the week (what, you thought they were running 52 weeks of original programming? […]