The station is dumping comedy elements from its morning show and is keeping a skeleton staff on hand to do traffic, weather, and sports and re-foucsing its efforts on music in the daypart.
The move comes after WJMK-FM hired Steve Dahl to do morning after the station he was on in the afternoons, WCKG-FM, flipped to Adult Contemporary on Monday. The move took the music element out of WJMK (Jack FM) in morning drive.
Alan Cox continues to host while Jim Lynam handles news, sports, and weather. Being let go from the morning show are Dave Ball, James Engel, Ginger Jordan, Michael McCarthy, and Aemilia Scott.
Ratings for Q101 morning show have been mediocre at best. The Morning Fix was created to replace Mancow Mueller, whose contract at the station was not renewed in July 2006.
Note: Driving home on the Calumet (or Bishop Ford, or Dodge, or Toyota or whatever the hell it’s called) Expressway yesterday afternoon, yours truly noticed a billboard for Q101’s Morning Fix featuring Bob Barker still up near 154th Street in South Holland. Since he retired last June, and the Morning Fix was retired today, it’s time for that billboard to be retired too.