[This was originally posted Monday night, but was taken down because of technical and editing problems – but it’s back up now -enjoy! :0) ]
A little footnote : This isn’t the most creative batch of commercials to come out this year. The effort -much like the game – was sloppy. On that note, here are the The T Dog Blog’s Top 10 Super Bowl Commercials (counting down, of course):
To see these ads, just click on the links:
10. Live the Flavor (Doritos): Guy gets into fender bender while looking at girl and eating Doritos. Girl goes and help guy. Girl slips and falls while trying to help guy. The rule: Don’t Doritos and Drive.
9. Orange County Chopper (HP): Cool animation in this one, which features (the body at least) of one of the stars of American Choppers, which airs on Discovery.
8. GM-We’re obsessed with quality : Yes, even a robot isn’t immune to the layoffs at GM. (This commercial has since changed – click on the link and play ad from AdAge website)
7. Boogeyman (Emerald Nuts) : Remember, several Emerald nuts a day will keep old washed-up performers away. That means you, Eddie & JoBo.
6. Hard To Say Goodbye (NFL): Great ad with Brett Favre at the end, though it probably would have been more effective if he’d actually retired.
5. Dalmatian – Spot Week (Budweiser): The dog that didn’t get any respect finally gets some – by being at the right place at the right time.
4. Bank Robbery (E* Trade): So… that’s what the banks have been doing to us for years… Down on the floor. DOWN ON THE FLOOR!
3. Rock Paper Scissors (Bud Light): A hilarious new twist on the old game.
2. Fist Bump (Bud Light): Hilarious ad, but let’s hope people slapping each other in the face like they did on Fashion House isn’t the new hot trend.
And the number one ad – the best of the Super Bowl, according to The T Dog Blog, is:
1. Coca-Cola Videogame
Bad guy in one of those video games unexpectedly goes good – great spot start to finish.
But the best ad wasn’t even a commercial. It was a promo for the Late Show with David Letterman featuring Dave and Oprah Winfrey on the couch watching the game with Dave wearing a Colts jersey and Oprah Winfrey wearing a Bears jersey. Classic. (You can view the promo here.)
As for the Prince halftime show, it was very good – His royal badness still knows how to get on stage and do his thing. Best halftime show since U2 a few years ago. The reviews were also surprisingly good -except for the washed-up DJs and the bimbo reality TV show rejects on the B96 morning show who trashed it. I would rather have Prince headline a halftime show than any flava-of-the-month hip-hop “artist”.
Ads for the Super Bowl cost $2.6 million dollars per 30-second spot. And the best one was a CBS promo. Sad. I guess this is what happens when copywriters go to Rex Grossman for advice.
USA Today’s annual Super Bowl ad meter showed the Dalmatian – Spot Wink spot for Bud was tops with a 8.56 score and marked the ninth year in a row that Anheuser-Busch has taken the top spot in the poll. Anheuser-Busch also took seven of the top ten spots in the poll. (The Coca-Cola Videogame ad ranked 21st.) The worst? SalesGenie, which ranked last with a 4.03 score. (That spot finished 2nd in the worst ad category.)
Bob Garfield reviews the ads on Advertising Age, where he dissed the Snickers’ Brokeback Car Repair Shop ad.
YouTube is asking viewers to vote on the SuperBowl ads. The winning ad will be displayed on the website on Tuesday. As soon as the results come in, they’ll be posted here on T Dog Media Blog.