CBS, NAACP, P&G join together on new daytime serial “The Gates”

First daytime serial to debut in 25 years In an unusual deal, CBS Studios is teaming up with the NAACP and Procter and Gamble (P&G) to launch The Gates, a new daytime serial centered around a wealthy African-American family. The effort is born out of an agreement between CBS and the NAACP made in 2020 to increase the viability of […]