First daytime serial to debut in 25 years In an unusual deal, CBS Studios is teaming up with the NAACP and Procter and Gamble (P&G) to launch The Gates, a new daytime serial centered around a wealthy African-American family. The effort is born out of an agreement between CBS and the NAACP made in 2020 to increase the viability of […]
NBC’s longest-running entertainment program moves to streaming after 57 years. In a stunning move, NBC announced Wednesday long-running soap Days Of Our Lives would now air exclusively on its Peacock streaming service, effective September 12. The show currently airs on both. The shift means NBC becomes the first broadcast network to exit the daytime susder business; the network was the […]
After 54 years on CBS’ daytime schedule, the globe will stop spinning on As The World Turns come September 17 of next year. The cancellation was made official today by CBS, and as a result, Procter & Gamble Productions is likely no more. As The World Turns began on April 2, 1956 as a thirty-minute serial – the same day […]
The light has gone out for Guiding Light. CBS has pulled the plug on the serial after 72 years on television and radio. The soap began on radio in 1937, went to television in 1952 (its radio run ended in 1956), and is the longest-running soap currently on the air. It marks the first CBS has canceled a soap in […]