My Name Is Earl

Earl Cole became the first African-American male and the second African-American overall (Vecepia Towery in Survivor: Marquesas was the first) to win the million dollar prize on the Fiji edition of Survivor last night, beating out two other African-American contestants – Cassandra and Andria “Dreamz” Heard. It seemed a few members of the jury didn’t want to give any of […]


The Chicago Bulls may not be burning up the ratings nationally like they used to (after all, this is a country that now would rather watch a bunch of cars race around a track all day), but they are a hit locally – Game 4 between the Bulls and the Miami Heat – a game that capped off a sweep […]

Baseball’s hot; NBA, NHL playoffs not

The ratings for Major League Baseball games are up 20 percent on regional cable networks, according to Nielsen, and advertisers are clearly benefiting from the strong start. Some of them, like Fox’s Detroit and Houston’s regional sports networks, are averaging better ratings than the local CW and MyNetworkTV affiliates in prime time. Meanwhile, Fox’s Saturday Game of the Week (which […]

Pump up your May

It’s a month that has Mom’s day, the NBA and NHL playoffs (Chicago doesn’t apply for the latter – thank you Mr. Wirtz) – and lots of new TV. It’s sweeps. Get ready for a month that features 24, Lost, and American Idol blowouts, Bulls playoff basketball, and to top it off – the network upfronts, which comes with its […]

‘Betty’, ‘Grey’s’ hit season lows

And October Road hits a 4.2 in adults 18-49. With Grey’s Anatomy idiotic ferry boat death arc and Ugly Betty’s angling to become the next Will & Grace (as in too many long-faded guest stars), October is stepping up to the plate and deserves a second season renewal.

Ugly Betty in trouble?

The bloom may already be off the rose for Ugly Betty, which slipped in the household ratings and among adults 18-49 last night against Are You Smarter Than A 5th Grader? on Fox. But perhaps the real question we should be asking is, how will this affect My Name Is Earl and The Office, two well-received shows that’s popular in […]

Super Bowl Ratings Box

Interesting observations about the Super Bowl XLI ratings: – The game averaged a 42.6 rating and 64 share, according to Nielsen – the highest rated Super Bowl since 2000. The game itself pulled in 93.1 million viewers – the third most-watched television broadcast of all time – behind the final episode of M*A*S*H in 1983 (The all-time champ with 105.9 […]

Here’s another event nobody cares about

Here’s another clueless organization that just can’t seem to get it right: The Miss America Pageant tanked on CMT Monday Night, drawing just 2.4 million viwers, compared to 3 million viewers last year. Like the NHL did with its All-Star game this year, Miss America moved its failing pageant to cable in 2006, and moved it to a weeknight against […]

T Dog Think Tank: NHL blows it again

This is becoming a common theme here at the T Dog Media Blog Think Tank: _____ blows it again. Fill in the blank. Two weeks ago, it was radio. Again. This week, the NHL. Again. It’s like we’re playing The Match Game. Only this time, we’re dealing with people much dumber than Dora. This year’s NHL All-star Game, which was […]

Bears also win in the ratings

The Bears weren’t the only winners in yesterday’s NFC Championship Game. Fox’s ratings for the event were up 21 percent from last year’s Carolina Panthers-Seattle Seahawks tilt. The Chicago Bears-New Orleans Saints game drew a whopping 25.1 rating and 42 share, and it drew 43.2 million viewers, the most in 10 years. And yes, like the AFC Championship Game that […]

Peyton Manning destroys competition in prime-time

Last night’s AFC Championship Game between the New England Patriots and the Indianapolis Colts, was the highest-rated program of the season, topping the debut of American Idol. The game (which the Colts won 38-34), featured the biggest comeback of all time in a championship game, led by the Colts’ Peyton Manning. The Bears won earlier in the day in the […]

Ugly Betty Is Beautiful

As expected, ABC picks up Ugly Betty for a full season: (Way to go, ABC!) Although the show is losing to the increasingly bland Survivor in the key adult 18-49 demographic, it is beating the reality show in total viewers and households. (This is what happens when you divide the tribes by race and merge the teams too early. […]