Majority-Black cast looking to resurrect daytime serials and daytime TV It’s been 25 years since a daytime serial debuted on television when Passions premiered on NBC. Since then, the soap opera genre has lost steam through the 1990s and 2000s, as younger viewers defected toward the more real-life (if you can call it that) drama of daytime talk shows such […]
First daytime serial to debut in 25 years In an unusual deal, CBS Studios is teaming up with the NAACP and Procter and Gamble (P&G) to launch The Gates, a new daytime serial centered around a wealthy African-American family. The effort is born out of an agreement between CBS and the NAACP made in 2020 to increase the viability of […]
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