Weigel plans to hire around thirty people to help launch the news operation, which would compete with longtime established rivals WNDU (NBC), owned by Gray Broadcasting; Schurz Broadcasting’s WSBT (CBS); and WSJV (Fox), located in nearby Elkhart, Ind. and owned by Quincy Newspapers, Inc.
WBND plans to air its news content over multiple multimedia platforms, and cover local and regional stories aggressively.
WBND became the market’s ABC affiliate in 1995 after WSJV ended its 40-year affiliation with ABC to sign with Fox at the height of the mania surrounding the Fox-New World affiliation switch, which sent a dozen Big 3 network affiliates then-owned by New World Communications to Fox.
In Chicago, WCIU is already producing and airing a semi-news and lifestyle program titled You & Me In The Morning, which runs weekdays at 6, 7, and 8 a.m.