– Stick a fork in them, they’re done: NBC’sHeroeshit a series low Monday night, finishing fourth in total viewers (7 million) and a weak third in adults 18-49 behind sitcom repeats on CBS and The Bachelor on ABC – not to mention landing in the loser’s circle in Marc Berman’s Programming Insider.
– The CW has renewed six of its programs for next season:Gossip Girl, 90210, Smallville, Supernatural, America’s Next Top Model, and One Tree Hill. The CW also picked up a drama from Ashton Kutcher about models living in New York City, and a Melrose Place revival.
Thought: I keep wondering why The Church of Tisch and Time Warner keep throwing their money away on this waste of a network. Aside from Smallville and Supernatural, there isn’t one show here that deserves to be renewed, period. A revival of Melrose Place? A rip-off of mid-90’s dud Models, Inc.? Innovative ideas are bankrupt at The CW, where a 0.0 rating is considered a success. But hey, it’s good news for The T Dog Media Blog, as The CW will no doubt continue to be its’ whipping boy right on through 2010 (somebody has to, given Nine-FM – another low-rated waste – doesn’t exist anymore…)