The Super Bowl XLIII matchup between the Pittsburgh Steelers and the Arizona Cardinals drew 95.4 million viewers, making it the third most-watched TV show of all time, trailing the 1983 series finale of M*A*S*H and Super Bowl XLII between the New England Patriots and the New York Giants. Here’s the breakdown:
– In the 56 markets metered for overnight and/or LPM ratings by Nielsen the game averaged a 42.5 household rating and a 65 share for the entire game (5:31 p.m. to about 9:17 p.m., Central Time.)
– Among adults 18-49, the game averaged a 33.3/66 (based on the prime-time portion from fast affiliate count – the 5:30 p.m. to 6 p.m. portion was not factored in)
According to information provided by Douglas at PIFeedback.com (scroll down to see household overnight ratings for all 56 metered markets for the Super Bowl and The Office):
– In Pittsburgh, NBC affiliate WPXI-TV drew a whopping 53.6/79 in households, while Phoenix’s NBC affiliate (KPNX-TV) earned a 47.5/80.
– Here in Chicago (on WMAQ-TV), the game drew a 41.1/64 household rating, while Milwaukee (WTMJ) drew a 43.2/64. KSL-TV in Salt Lake City drew the lowest household rating at 34.1.
The post Super Bowl episode of The Office drew 22 million viewers (final), ranking it as the third most-watched entertainment program this year, behind two episodes of American Idol. Among adults 18-49, Office drew a 10.6 rating, and a 12.5 among adults 18-34. The Office reguarly airs at 8 p.m. (Central) on NBC and has been sold into off-network syndication for this fall.
In Chicago, Office earned a household rating/share of 13.2/23. Baltimore’s NBC affiliate (WBAL-TV) scored the highest household rating for the comedy at 16.1/26.