Here they are… the first official Portable People Meter results for the Chicago market. Arbitron decided to release the numbers today instead of Wednesday for Chicago, New York, and six other markets to avoid an injuction by the New York State Attorney General, who isn’t happy with the system because he feels the system discriminates against minorities (never mind that those results released today showed Steve Harvey’s morning show on New York City’s WBLS-FM tied for first among adults 25-54.)
Moreover, those “pre-currency” numbers Arbitron released in July and August are now “currency”.
Borrowing a page from Marc Berman’s Programming Insider, here’s how the stations fared. Remember, these are based on persons 6+ shares only, with demos (other than what Arbitron put in their press release) hopefully coming later.
Winners:
– WGN-AM, WLS-AM/FM, WDRV-FM (The Drive), WOJO-FM.
Honorable Mention:
– WUSN-FM (US 99), WKSC-FM (Kiss FM), WILV-FM (Love FM)
Losers:
– WGCI-FM, WBBM-FM (B96), WFMT-FM
Waiting For the Axe to Swing:
– WPWX-FM (Power 92), Nine-FM, WSRB-FM (Soul 106.3)
Of note, Spanish-language WOJO-FM finished first among adults 18-34 in morning drive, with WUSN-FM taking second and Drex on WKSC taking third. WLS-FM finished fourth while Spanish-language WLEY-FM finished fifth.
The PPM results (also released in New York, Los Angeles, and San Francisco area markets) showed higher listenership among minorities than previously thought.
This just in: Here’s how Chicago’s stations fared among adults 25-54.