WCIU gets "Punk’d"

But it’s no trick: WCIU-TV acquired the rights to air MTV’s Punk’d with Ashton Kutcher to strip five nights a week beginning in September from Trifecta Entertainment. The proram cleared 80 percent of the U.S. with WNYW-TV in New York and KTLA in Los Angeles also on board.

This comes as Trifecta and Litton Entertainment announced a strategic partnership last week which brings together both syndicators’ sales operations to maximize sales for their expanding slate of series. Trifecta is handling ad sales while Litton will handle domestic distribution, but both companies are expected to continue to operate independently under their own monikers.