WCIU profiled

TV Newsday’s Harry Jessell interviews Weigel Broadcasting executive Neal Sabin – the former general manager of WPWR-TV who jumped to WCIU in that same capacity in 1994 and now runs not only WCIU, but now a group of stations, including low power classic-TV formatted WWME-TV and ethnic WFBT in Chicago; and stations in Milwaukee and South Bend, Ind.

Sabin talks about WCIU, including the station’s scheduling strategy – including Three Stooges on Saturday nights, Svengoolie, the station’s minority-targeted programming, and the acquisition of The Doctors from CBS Television Distribution for airing at 5 p.m. beginning this fall.

Also discussed in his plans for continued growth at CBS affiliate WDJT in Milwaukee (which acquired the CBS affiliation from WITI after it switched to Fox in December 1994) and sister station WMLW, and newly acquired WJJA; and the company’s three low-powered South Bend stations, which includes ABC affiliate WBND-TV.