Let’s rock with the Sox (Red Sox, that is); Hawks gets home TV sponsor

-The recently completed World Series was a success for Fox, despite the fact that the Boston Red Sox swept the Colorado Rockies in four. Game 4 drew 20.9 million viewers, up from last year’s Game 4 World Series between Detroit and St. Louis.

The series altogether drew an average of 17.1 million viewers, up 8 percent from the Detroit-St. Louis average from last year’s World Series.

With the four-game sweep however, Fox has lost millions of dollars in potential ad revenue, and may have to provide make-goods or outright refunds to advertisers. Still, it was a good postseason for Fox, with the games drawing lots of viewers in the key adults 18-49 demo in a sport that’s often perceived as older-skewing. And that’s saying something given the championships in other sports (in the NBA and NHL) drew record-low ratings this past year.

This is our country

-Get ready, we might hear more John Mellancamp than we want to. But, at least it’s worth it.

The Chicago Blackhawks has signed Chicagoland & Northwest Indiana Chevy Dealers as the first advertiser to sponsor Chicago Blackhawks home games this season on Comcast SportsNet, with the first one beginning on November 11, with the Blackhawks hosting the Red Wings.

Rocky Wirtz, son of recently deceased owner Bill Wirtz, announced that a certain amount of Blackwaks games would be made available for broadcast on CSN this season, a major depature from the elder Wirtz, who banned most home games from being televised.

Because of scheduling conflicts on Comcast SportsNet, the Blackhawks would only be able to air up to eight home games this season, with more coming next year. Home games will also be carried in high-definition.