WTVJ is adding Ellen at 5while WNBC is moving Extra to the same time slot effective Sept. 10. WNBC’s new early fringe newscast, News 4 You, airs at 5:30 p.m. The move means an end of the line for Live at Five, which has been the station signature newscast in early fringe for 30 years.
This comes as stations on the East Coast are dealing with more and more viewers coming home later from work, thus decreasing the available numbers of viewers in the 5 p.m. hour. In other words, if your station doesn’t have Oprah, Dr. Phil, or Jeopardy! as a news lead-in, you’re screwed.