It’s not a sequel to ABC’s failed drama “The Nine”, but “The Ten” is the catchy name of Fox-owned WFLD-TV’s new 10 p.m. newscast that premieres on Monday. The new show will feature a more faster-paced newscast than its 9 p.m. newscast, and will have a weather report every night at 10:10 p.m.
The station is also trying new features for its new news show in order to distingush itself from the three major network O&Os in that time period. It will have its work cut out for it though: WLS-TV has been the market leader in that slot for 21 years.
WFLD does have something to crow about, though – in February, it beat rival WGN-TV at 9 p.m. in adults 18-34 (it finished first overall in that demo in late news), and it ranked second only behind WLS in late news overall in adults 18-49.
Meanwhile, The Simpsons will move to 10:35 p.m., where Homer will take on Jay and Dave. (Not to mention Hank Hill, Peter Griffin, and Everybody Loves Raymond.) Malcolm in the Middle moves to 11:05 p.m. (How about shifting Malcolm to sister WPWR and moving Scrubs to this time period instead?), and Seinfeld moves to 11:35 p.m.
Next March, WFLD acquires Raymond for prime access and late fringe time periods.