WLIT flips to Christmas Music early

Yes, it’s only November 3, but WLIT has decided to flip to Christmas Music — fifty-something days until Christmas. A quote from Feder’s column in today’s Sun-Times:

“When I saw a snowflake this morning, that’s when I decided,” said Darren Davis, vice president of programming and operations for Clear Channel Chicago. “I hadn’t planned on it. It just felt right.”

It seems like most decisions made in radio today are made like that. On a snowflake.

But look at this way my fellow fanboys — No more “The Girls” or those stupid “Flashback Weekends” for now — or hopefully ever.

http://www.suntimes.com/business/feder/122283,CST-FIN-feder03.article

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