T Dog’s Four on the Floors – Edition 10

This week’s winners and losers: T Dog’s Fab Four – Obama’s campaign infomercial. Great marketing ploy to get your message out by buying time on three major broadcast networks and a few cable outlets simultaneously, as the move scored 30 million viewers across all platforms Wednesday night. But will this translate to votes? – ‘Til Death goes on hiatus. Hopefully […]

Items of note

Usually this post would be called “T Dog’s Groovy Grab Bag”, a roundup of media notes, but an item here is a tragedy and it involves a helicopter and a radio tower: -Four people were killed Wednesday Night when a medical helicopter slammed into the radio tower in Aurora of west suburban WBIG-AM. Three adults and an one-year old were […]

More sweeps numbers

Philadelphia: Like WLS here in Chicago, ABC-owned WPVI-TV swept away its competition in households (demos were not available.) Fox-owned WTXF also scored with its 10 p.m. news, thanks to American Idol, and managed to tie CBS-owned KYW-TV in rating in late news. Yay for local content? NBC O&O WCAU-TV’s 10! news/talk show, finished dead last in its’ 2 p.m. time […]

Local stations’ sweeps numbers hit by writers’ strike

Affiliates – who depend on their network’s prime-time programs to draw viewers to their late newscasts – suffered ratings declines during the just-concluded February sweeps as the writer’s strike forced the networks into reruns and were forced to air less-appealing reality shows. Judging by the few markets available for review, NBC affiliates seemed to be affected less, thanks to a […]