Are Detroit advertisers getting ripped off by TV?
A ratings decline of 24 percent for local newscasts over the last ten years on Detroit’s television stations haven’t stopped ad rates for those newscasts from escalating, according to Crain’s Detroit Business. Ratings are down for the early-fringe and 11 p.m. newscasts on the market’s three stations that does late news: Fox owned-WJBK-TV, Post-Newsweek’s NBC affiliate WDIV, and Scripps’ ABC […]