Are Detroit advertisers getting ripped off by TV?

A ratings decline of 24 percent for local newscasts over the last ten years on Detroit’s television stations haven’t stopped ad rates for those newscasts from escalating, according to Crain’s Detroit Business. Ratings are down for the early-fringe and 11 p.m. newscasts on the market’s three stations that does late news: Fox owned-WJBK-TV, Post-Newsweek’s NBC affiliate WDIV, and Scripps’ ABC […]

Sweeping up

We’re back, and we’re sweeping up from the recent February ratings period in local markets (All ratings are measured by Nielsen): New York: WABC-TV dominated the ratings and in all local news time periods as usual, but it was WCBS-TV that surged to second place overall. A bad book for WNBC-TV, which fell to third, but it was an even […]

Geraldo and the Big Apple

Geraldo At Large, Twentieth Television’s syndicated news magazine, is making a big splash in New York City on WNYW, beating Katie Couric in the adult 25-54 demo at 6:30pm. for the month of October. He also beat Couric at 6:30pm in Detroit on WJBK in that same demo (it helps to note that Couric’s news show airs on a station […]