The ratings for Major League Baseball games are up 20 percent on regional cable networks, according to Nielsen, and advertisers are clearly benefiting from the strong start. Some of them, like Fox’s Detroit and Houston’s regional sports networks, are averaging better ratings than the local CW and MyNetworkTV affiliates in prime time. Meanwhile, Fox’s Saturday Game of the Week (which […]
With declining audiences for sporting events (particularly baseball) on broadcast TV, a move to cable was bound to happen: http://www.broadcastingcable.com/article/CA6382167.html?display=Breaking+News This is on top of a deal that gives Turner exclusive rights to the divisional playoff series beginning next year and Sunday afternoon games in 2008.
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