Swinging on a star: Alpha Media consolidates suburban stations, rebrands

Takes on 101.9 Mix in the suburbs In order to effectively take on Hubbard Hot Adult Contemporary powerhouse 101.9 The Mix (WTMX), Alpha Media is consolidating their competing similarly-formatted radio stations in three suburbs, including the same morning and afternoon shows under the moniker “Star Suburban Superstation”.  As first reported by Radio Insight, Waukegan’s WXLC (102.3 FM) is rebranding as […]