Will Nielsen ratings play in Peoria? Not anymore. Peoria-Bloomington’s commercial television stations have recently told the ratings service to take a hike. According to this TVNewscheck story, the downstate market’s two owners – Nextstar and Granite – has ditched Nielsen as their main television ratings provider. Instead, the stations are replacing the service with “qualitative research and smart sales promotion” […]
Playing in Peoria is hard these days… The owners of NBC affiliate WEEK-TV and ABC affiliate WHOI-TV in Peoria have decided to merge their operations, effective immediately. WEEK’s owner (Granite Broadcasting) took over the operations of Barrington Broadcasting-owned WHOI in a local marketing agreement, leaving just Nextstar’s CBS affiliate (WMBD-TV) as their sole local competitor. A similar scenario has played […]
Back to the future with KOFY Granite Broadcasting has decided to bring back the KOFY calls to Channel 20 in the Bay Area. The call letters were in use on the frequency between 1986 and 1998. The independent station, which serves the San Francisco-Oakland-San Jose market, was previously known as KBWB-TV, a holdover of when it was a WB affiliate. […]