The Media notepad: “The Lite” glows again

Also: WYCC and Chiller sign-off; Cumulus files for Chapter 11 The Lite is back: on Friday, iHeartMedia-owned WLIT-FM returned to its “Lite” branding, effective immediately, effectively ending the “My” branding it has used for the last few years. iHeartMedia rebranded several of its Adult Contemporary stations “My FM”, including KBIG-FM in Los Angeles (My 104.3), which unlike WLIT, is a […]