For the second time in a week, a high profile local marketing agreement (LMA) has shaken up the radio landscape in a major market. This time, its ESPN 1050 programming in New York – or more specifically, WEPN-AM (1050) – is replacing the Urban Adult Contemporary format at WRKS-FM (aka Kiss 98.7 FM) effective at 12:01 a.m. on April 30. […]
Back in 1988, a black radio station targeting adult demos was practically unheard of – but it took a radio consultant named Barry Mayo to change all that. He took an under-performing WBMX-FM – a station languishing behind its arch-rival WGCI-FM – and flipped it to Urban Adult Contemporary WVAZ-FM, or V103 -and turned it into a adult demo powerhouse. […]
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