(Editor’s Note: a more recent story on Ramonski Luv being released from V103 can be found here in The Media Notepad, fourth item.)
How about this? You finish first in your daypart and what is your reward?
You get shown the door.
This is exactly what happened to Ramon Wade a.k.a. Ramonski Luv, who was let go from Clear Channel-owned WVAZ-FM (V103) this week after a 30-year career which spanned V103 and sister station WGCI-FM, where the Columbia College graduate got his start. As first reported by Robert Feder Wednesday night, the Chicago native had been absent from V103 position since Monday.
After arriving at V103, Wade was paired with Joe Soto, ten years ago in afternoon drive and named their program The Real Show. When V103 acquired Doug Banks’ syndicated show (Wade was a producer for Banks’ local WGCI show way back when), Wade and Soto moved to evenings, where they continued their ratings dominance.
In addition to his duties as a radio personality, Wade also was involved in several community-related events for the station, appearing in the Bud Billiken Parade and recently participating in a five-station simulcast discussing Chicago’s gun violence epidemic.
Soto is hosting evenings solo, for now.
PPM ratings for June show Real finishing first in evenings (6-10 p.m.), contributing to V103’s ratings dominance of the Chicago market.
Wade has declined comment. Apparently, so has Clear Channel, who said they do not comment on personnel issues.
This scenario is reminiscent of Howard McGee’s firing at WGCI in 2007. The morning personality finished in the top five overall and in the key 25-54 demo, but was not enough to save his job. He was replaced by a syndicated show hosted by Steve Harvey, himself a former WGCI morning host (Harvey would later move to V103, replacing Tom Joyner’s syndicated show.)
And more recently, Garry Meier’s afternoon show was removed from WGN-AM and shoved onto WGN.FM, an internet-only radio station, despite finishing in the top ten overall and in key demos in May.
Meanwhile, WIND-AM’s Joe Walsh – who recently made racial slurs on the air (but were dumped by his producer) and on his Twitter account – is still puttering along with hardly any listeners, while Mancow Mueller’s TV show is still on the air with a measly 0.1 rating (but lacks a local radio outlet.)
So, tell me what’s wrong this picture?
All it tells you how it sums up Chicago radio, and media in general.
As long it is run by imbeciles, it will always be one big joke.
But you knew that already. I’ve been telling you for eight years.