WOJO-FM, WGCI-FM, V103 (WVAZ), The Mix (WTMX), The Drive (WDRV) , WBBM-FM, WKSC-FM (Kiss)
US 99 (WUSN-FM),
In the Top 5 overall, but very old skewing:
WNUA-FM, ESPN 1000 (WMVP-AM)
All-news WBBM-AM may have been number one overall, but it was runner-up WOJO-FM making all the noise last month. The heritage Spanish-language station was up 11% in overall numbers, and finished first in total-day among adults 25-54 and male 25-54 demos. WOJO also bested in rivals WLEY by 91% and newcomer WNUA by a whopping 159%
The Mix (WTMX) also had a successful survey as usual, with its Eric & Kathy morning show’s continuing dominance of key demos. Bonneville’s sister station, classic rock The Drive (WDRV) also did well, finishing third in 25-54s (and first in the demo middays) and sixth overall.
Clear Channel’s V103 slipped 12% overall, but remained dominant in its key 25-54 demos, enabling it to stay in the winner’s circle. Also landing there is Urban Contemporary WGCI, which despite finishing tenth and was flat from February, it finished fifth total-day in 25-54s and second in the key 18-34 demo. WGCI has clearly pulled away from rival Power 92 (WPWX), whose future is now uncertain.
Despite the controversy over WGN-AM’s moves, its showing in all three 25-54 demos were nothing short of pathetic, with the station ranking in the bottom half in all key demos, despite a top five finish overall.
And speaking of pathetic, WNUA’s move to Spanish pop is a disaster, down 19% from February with an anemic 26th-place showing in adults 25-54, ranking it last among Chicago’s Spanish-language stations. In fact, WLFM – the station which picked up the Smooth Jazz format after WNUA because it was too old-skewing – tied WNUA in the overall rankings.
In the sports department, The Score (WSCR) dominated over rival WMVP in the key male 25-54 demo, with WMVP’s only victory coming in the weekday early fringe (3-7 p.m.) time slot.
Finally, WBBM-FM and rival WKSC split leadership in Chicago’s Contemporary-Hit battle. While WBBM-FM beat WKSC overall, WKSC topped WBBM in the key 18-34 demo in total-day ratings.