Not even the mighty Winter Olympics could slow down American Idol, which is now the undisputed ruler of the Nielsen Kingdom (with the expection of the Super Bowl, of course.)
Tuesday night’s ratings showdown featured Idol, the Olympics, and a new episode of Lost.
Idol won the 7-9 p.m. time slot with a 9.1/22 rating/share among adults 18-49 (and 24 million viewers) while the Olympics drew a respectable 5.1/12 among adults 18-49 and 20 million viewers.
In household overnights, Idol easily cleared the Olympics with a 15.2/22 to 14.4/21 advantage.
Meanwhile, Lost wasn’t really affected by the tough competition: it drew a 4.5/10 among adults 18-49 and 9.8 million viewers, with a household overnight rating/share of 6.7/9.
Regularly-scheduled programming beating the Olympics isn’t new – Idol did it before in 2006 when it defeated the Torino Winter games; and in February 1992, a first-run episode of The Simpsons on Fox defeated the Albertville Winter games on CBS and NBC’s The Cosby Show in its 7 p.m. Thursday time slot.
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In the case of American Idol, the type of people who are watching the show also tends to heavily reflect on who the winner will be. Thanks to the success of shows like Nashville Star there are very few country music sensations coming from the American Idol camp. However, you do on occasion have a country treasure to find, after all Carrie Underwood and a few other Idol rejects are doing extremely well in country music. The personality of the viewers tends to show in the actual contestants. Those who perform well in styles of music that the audience can connect with tend to stay on the show much longer..
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