Best and Worst Super Bowl Commercials 2010

Ladies and Gentlemen… welcome to the fourth annual roundup of the best and worst Super Bowl commercials:


Forget Tivo… these ads are worth watching.

1. Kia. Sock Puppets are living it up – driving a Kia, going to parties and clubbing… then is back to reality: in back of a SUV with some kid in the suburbs. One of the most creative ads yours truly has seen in a long time.

2. Bud Light’s Lost Ad (Stranded). Very funny Lost parody. The only thing missing was Hurley getting his groove on.

3. KGB. One person uses KGB’s answer service to find out what “I Surrender” means in Japenese. One used a search engine to find out what the term means and he gets hammered. Awesome spot (though the KGB spot with the clowns at the birthday party was even funnier.)

4. Betty White and Abe Vigoda for Snickers. At her age, Betty White can still prove she’s one tough cookie – excuse me, candy bar.

5. Motorola’s Motoblur. Megan Fox in a hot tub? She sends her pictures out… and it affects America’s productivity. 


Skip these with your DVR

1. Go Daddy and Danica Patrick. Here we go again… the low rating of both spots in USA Today’s Ad Meter proves this concept is tired. And speaking of tiring… Isn’t everyone sick and tired of hearing about Miss Never Won A Race? Good luck in NASCAR lady, you’ll need it. Second year in a row Go Daddy has topped the worst category in Super Bowl advertising.

2. Audi’s Green Car Ad. Overzealous eco-cops? Yes, it can happen – wait until they get their own TV show.

3. Boost Mobile. The Chicago Bears Super Bowl Reunion proves you can’t go home again. At least one-time Boost Mobile pitchman Master Shake from Aqua Teen Hunger Force didn’t show up saying “Where you at, dawg?” (Wait… it would’ve made the ad more tolerable..)

4. Any Doritos Ad. None of them funny. Period. (In one spot, I wanted to see more of the hot mom – not “Webster”.)

5. Cars.com. …and at age 17, saved everyone from a tornado. Different script, same awful execution from last year’s spot.

Other thoughts:

– Hard Hitting. A lot of hard-hitting plays in this year’s Super Bowl. And that was just in the commercials!


– For the Super Bowl Halftime Show, entertain yourselves dammit! Reading the tweets about The Who’s halftime performance was more entertaining than watching the  show itself.

– D’Oh! The Simpsons‘ Coca-Cola ad looked horrible in HD… was expecting Bart to say “Nobody Better Lay A Finger On My Coke.” (hmm… could be taken a lot of ways)


– Unnecessary Super Bowl Ad Of The Year: Google. You are the undisputed search-engine king. Why do you need to spend $2 million on a Super Bowl ad?


– We NEED to take our clothes off to have a good time. In a rather ironic twist, two ads aired back-to-back – with a partial nudity theme. One of CareerBuilder, the other for Dockers. 

– Controversy? What Controversy? So this was the Tim Tebow ad everyone was talking about? What was the fuss?


– The ad everyone was talking about – but wasn’t really an ad! CBS’ Late Show promo featuring David Letterman, Oprah Winfrey, and Jay Leno? If she can get those two rivals together, you’d think it’s possible she can unite Cubs and White Sox fans? …nah.


Further reading:

-For the fourth consecutive year, YouTube is doing Ad Blitz so viewers can pick their favorite Super Bowl commercials. Voting continues until this Sunday, and the winner gets its own homepage.

– And of course, there’s the other Super Bowl Ad staple: USA Today’s 22nd Annual Ad Meter, which the Betty White Sinckers Ad won this year.

– Another Super Bowl Ad Review vet (Bob Garifeld) weighs in this roundup for Ad Age. 

– For a local viewpoint, Chicago Tribune critic Steve Johnson has his thoughts.

– Looking for past Super Bowl ad reviews from yours truly? Here they are: 2007 (best), 2007 (worst), 2008, and 2009.

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