Power 92 surges in April PPMs (updated)

Click here to see the results. Keep in mind these are numbers based on Persons 6+.


WBBM-AM, WGN-AM, Power 92 (WPWX-FM), Kiss (WKSC-FM), WVIV-FM, The Score (WSCR-AM)

Down, but not out:

The Drive (WDRV-FM)

Waiting For The Axe to Swing:



Q101 (WKQX), WIND-AM, WCPT and their repeaters

– Because of the focus on the network upfronts this week, yours truly will skip the analysis for Chicago radio’s latest PPM survey. However, this can not be ignored: The ratings surge for WPWX-FM (Power 92), who grew 35 percent from March to April. What was once an insurmountable lead for rival WGCI is now down only to a few tenths of a share point.

– Believe it or not, Power 92 wasn’t the month’s biggest gainer. That honor goes to Univision’s WVIV-FM, whose ratings grew 41 percent month-to-month with its Spanish Adult Hits format targeted to Hispanic listeners.

– On the surface, WNUA’s numbers really shouldn’t justify a format change. But with a mostly older skewing audience and billing lower than some mid-level performing outlets, the axe is waiting to swing on WNUA.

UPDATE: Courtesy of Chicagoland Radio and Media, here are the Women 25-54 and Male 25-54 demos, and the Persons 25-54 numbers.

Updated at 11:39 p.m. on 2009-05-20