Fowler was news director at CBS-owned WBBM for six years before being fired last fall in a newsroom shakeup. During her tenure, WBBM’s news ratings failed to improve.
The move comes as both WBBM and WFLD are still not impressing anyone with their news ratings. Despite some gains – including beating rival WGN-TV in the ratings head-to-head with all-day coverage of the Governor’s arrest, WFLD still trails WGN in all news time periods by considerable margains, even at 9 p.m., where WFLD can’t seem to take advantage of its network prime-time lead-ins (something WBBM and WMAQ-TV have been accused of in the past.)
Meanwhile, WBBM’s 10 p.m. newscasts still lags behind those of its rivals, while WFLD’s new 10 p.m. newscast failed to match the numbers of Simpsons repeats, which occupied the time slot last year. Both programs are often beaten in household ratings by repeats of Family Guy on WGN.