It’s beginning to look a lot like…
WLIT-FM is expected to switch to an all-Christmas format beginning tomorrow at 8:30 a.m.
The date this year is later than it was in 2007 (Nov. 2) and 2006 (Nov.3).
A countdown clock on the station’s website stated it would flip to Xmas tunes on November 21, but the start date had been “floating”.
So get ready for a month of Bing Crosby, sixteen different versions of “Jingle Bell Rock”, and more importantly – inflated PPM numbers.