My Network TV recently unveiled its 2008-09 lineup, and it contains branded nights – i.e. entertainment programs on Mondays, reality crime dramas on Tuesdays, a Thursday night action movie, and so on.
The branded nights are being pitched to advertisers with integration opportunities and points out the ratings rise My Network TV has experienced over the past year.
MNT’s third season will feature Celebrity Expose and Magic’s Greatest Secrets Revealed on Mondays; Tuesdays is reality crime drama night with Jail and Street Patrol; Wednesdays are comedy nights with the returning Under One Roof and a Funniest Moments show; Thursdays and Saturdays feature movies with action flicks on the former night and family films on the latter. Advertisers will be able to buy sponsorships on those movie nights.
Fridays of course, will feature the recently acquired WWE Smackdown, which begins Oct.3. On the night before (Oct. 2), MNT is featuring a two-hour paired-down version of the most recent Wrestlemania. Smackdown has aired on CW for the past two seasons.
MNT also confirmed it has pick up a comedy sketch show from Tony Rock (the brother of comedian Chris Rock.)