The CW is selling three hours on Sunday night (most likely the 6-9 p.m. slot Central time) to the Media Rights Capital production studio, and they will develop the programs and sell the ad time. The move means the two remaining original-episode programs on the schedule (Everybody Hates Chris and The Game) are likely to move to another night (with Fridays the most obvious choice.)
This comes as The CW has near-invisible ratings on Sundays this season, with the low point coming opposite the Super Bowl, where some programs wound up with a zero share.
MRC is expected to announce what plans it has for Sunday Night at CW’s upfront presentation on Tuesday.
Thought: This means The CW’s Sunday night is now someone else’s headache. According to a recent item in the Chicago Tribune, WGN pulled in better ratings and revenue on April 20 with its nostalgia specials than The CW programming it was recently airing on Sunday. It will be interesting to see what the affiliates think of this plan.