Report: WCKG to flip to Spanish

Bulls looking for new radio home

The Chicago Tribune’s Ed Sherman is reporting that the Chicago Bulls are looking for a new radio home after speculation has surfaced that CBS Radio’s WCKG-FM may flip from a FM Talk format to a Spanish-language one – perhaps as soon as the next couple of days.

The Spanish-language format is one of the options that WCKG is considering after yet another book of poor performance for the once-proud radio station. Speculation has run rampant on message boards that the station may flip to Soft AC (aka a “Lite” clone – like we need another one of those) or Active Rock.

The real question is what to do with Steve Dahl – he has a multi-year contract that was just renewed and he must approve any move regarding his afternoon time slot at WCKG. A possibility is a move to sister sports talk WSCR-AM.

The Bulls are looking to move to a new radio station perhaps as soon as next week when the new NBA season tips off.

Thought: Remember what happened last year when Clear Channel flipped a successful AC station in Philadelphia (WSNI-FM) to a Spanish format called “Rumba”? Lasted a mere nine months. If WCKG goes through with this, they are making a huge mistake.