NBC’s prime-time costs WTMJ 10 p.m. win

WISN-TV, Hearst-Argyle’s ABC affiliate in Milwaukee, beat NBC affiliate WTMJ-TV at 10 p.m. for the first time in seven years in the recent May sweeps, proving once again that prime time on NBC these days is a drag on its local stations.

Meanwhile, Bart is also watching The King of Queens in Milwaukee, because the off-network sitcom beat The Simpsons head-to-head at 10 p.m. But it’s mostly a battle of their respective syndicators of the sitcoms: The stations both shows appear on are both owned by Sinclair.