Slogan change at Defender

The Chicago Defender, one of Chicago’s oldest African-American newspapers, has dropped its branding from the paper’s front page. The slogan, “Honest. Truthful. Unapologetically Black.” was discontinued by the paper’s owner, arguably to go in a different direction.

The slogan was created by Executive editor Roland Martin, whose contract to the Defender was not renewed. He gave the paper new life when he was installed as editor, turning around a brand that many in the black community (particularly among younger audiences) saw as stodgy and outdated.

Roland Martin is the morning drive-time host for Midway Communications’ black talk station, WVON-AM (whose future headquarters are right down the street from my house in the old Soft Sheen building.)

Chicago Media, Newspapers

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