…. and surprise, surprise, is not WLS (Chicago), WPVI (Philadelphia), or WSB (Atlanta)- stations we usually talk about when we’re talking about ABC affiliates dominance in prime-time (or any time period during the day.) It’s actually three ABC affiliates owned by the Hearst-Argyle Co.– WISN-TV in Milwaukee, KOCO-TV in Oklahoma City, and KMBC-TV in Kansas City. Among adults 18-49 in the top 50 markets, those three stations earned a 7.0 Nielsen ratings among adults 18-49, well above ABC’s average of 4.6.
The stations also did better among adults 25-54-the key news demo where all three stations are successful (yes, even KOCO.) Like WLS, WPVI, and WSB, they also out deliver the national average for ABC network shows in other dayparts in that demo.
If fact, WLS-TV – which is the number one station by far in Chicagoland in households and key demos – didn’t even crack the top ten.