“TMZ Hip Hop” debuts Monday, and we’re gonna bring you some fresh new takes on the hottest stories about the biggest celebs in the genre. From Bey to Ye, and everyone in between, we’ll be covering all the hook-ups, parties, drama, collabs, beefs and much more.

We’ve got a whole new crew pouring the tea — Amber Diamond, DJ Hed, Cynthia LuCiette, Rodney Rikai and Tonio Skits will break it all down daily.”

TMZ Hip-Hop is airing on ten Fox-owned stations, including Fox 32 (WFLD) in Chicago, slotted at midnight. Other Fox markets testing the show include New York, Los Angeles, Philadelphia, Dallas-Ft. Worth, San Francisco, Washington D.C., Seattle, Houston, Phoenix, and Minneapolis-St. Paul.

Surprisingly left out of the test are Fox stations WAGA Atlanta and WJBK Detroit, both home to large African-American populations. For viewers in those areas and everywhere else, the show is concurringly streaming on Fox Soul. 

This is an attempt by Fox to expand the TMZ franchise they purchased from Warner Bros. last year as they took over syndication of long-running TMZ and spin-off TMZ Live last September 13. TMZ Hip-Hop has a more than decent chance of being greenlighted to series given there are holes to be filled due to the recent departure of several first-run syndicated programs including The Real, which was axed last Friday.

Basically this is nothing more than a gossip show about hip-hop celebrities. While the magazines do cover gossip, they go further covering important issues affecting hip-hop culture and their fans – something TMZ Hip-Hop won’t do, so don’t expect much from this show. If you’re tired of Kanye West (or Ye or whatever the hell he calls himself these days), this won’t be for you. 

Fox is using this brand extension in hopes to attract Black audiences given the Fox name these days is more associated with the ultra-conservative news channel than the network who launched In Living Color, Martin, Roc, and Living Single – all popular with this demo in the 1990s. The Fox-owned stations adding more diverse syndicated shows and the launch of Fox Soul were meant to gain some of this audience back, but it remains to be seen if this feeble TMZ Hip-Hop effort would produce effective results in doing so.