Forman was one of only two live personalities on the station. No word on who will replace her.
WLIT brought back Forman after the station dropped Whoopi Goldberg’s ill-fated syndicated radio show in 2007. Forman previously held down the slot from 2001 to 2006, when Goldberg’s morning show debuted.
As for PPM numbers, WGN-AM remained on top in Persons 6+, but WTMX took the crown in Adults 25-54. Gains were recorded in 6+ by WLUP (The Loop), WJMK (Jack FM), and WKSC-FM (Kiss), which dominated CHR rival WBBM-FM.
Along with WBBM-FM, other losers in 6+ included WKQX (Q101), WLS-AM, WPPN-FM, and WNUA-FM, who switched to Spanish Pop music last spring. WNUA’s ratings has to be a disappointment, given the market’s large Hispanic population.
Also fading fast is WLS-AM, which dropped to 24th in the adults 25-54 demo. With this performance, it’s off to the loser’s circle.
To see the 6+ numbers for July, click here. To see the Adults 25-54 numbers, click here. And to see how Chicago’s two sports stations are stacking up against each other, click here (and the race between WMVP and WSCR is oh so close…)