Drex’s morning show was instrumental in taking down former powerhouse Eddie & JoBo, on arch-rival WBBM-FM. The duo were dropped from the station last November after 18 non-consecutive years.
According to the latest PPM reports, Drex finished first among women 18-34 (a key demo for WKSC) and third among adults in the same age bracket. Last fall, it decisively beat Eddie & JoBo in those same demos.
This is the second signing this week, given the tough economy and turmoil in the radio industry. On Monday, WLUP-FM signed their morning personality (Jonathan Brandmeier) to a new deal, but it is only for one year.
Drex arrived to Chicago from San Antonio in 2003, which coincidentally is Clear Channel’s home base.