DreX scores new five-year deal

Call it a reward for helping take down a morning show powerhouse.

Clear Channel-owned WKSC-FM has renewed morning man Drex’s contract for five more years. The move assures his fans that he will be waking them up every morning through 2013 on the Top 40 outlet.

Terms of the deal were not disclosed.

Drex’s morning show was instrumental in taking down former powerhouse Eddie & JoBo, on arch-rival WBBM-FM. The duo were dropped from the station last November after 18 non-consecutive years.

According to the latest PPM reports, Drex finished first among women 18-34 (a key demo for WKSC) and third among adults in the same age bracket. Last fall, it decisively beat Eddie & JoBo in those same demos.

This is the second signing this week, given the tough economy and turmoil in the radio industry. On Monday, WLUP-FM signed their morning personality (Jonathan Brandmeier) to a new deal, but it is only for one year.

Drex arrived to Chicago from San Antonio in 2003, which coincidentally is Clear Channel’s home base.

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