– Phil Rosenthal has a profile of WBBM’s new boss, Mark “Bruno” Cohen (his nickname is “Bruno”, named for the former WWE wrestler, Bruno Sammartino.)He comes over from CBS’ duopoly in Sacramento-Stockton of CBS-owned KOVR-TV and successful UPN-turned-CW affiliate KMAX-TV. Bruno oversaw the successful morning news show Good Day, Sacramento during his tenure and finally made KOVR competitive after years of being wasted away as a Sinclair Broadcasting-owned station, which it unloaded in 2005.
Fans of Guiding Light – don’t worry, your soap will continue to air in Chicago. KOVR currently doesn’t air Light – a provision that dates back to its Sinclair and River City Television ownership eras and is still in effect today even as a CBS-owned station.
KOVR was an ABC affiliate until 1995, when CBS affiliate KXTV dumped the Tiffany network to hook up with ABC. KOVR switched to CBS and was acquired by Sinclair in 1997. KOVR is also the only station on the West Coast to start its prime-time programming at 7 p.m.