Every one-and-a half to two-and-a-half years, the world pauses to celebrate the pageantry and the pomp that is the Olympics.
And every one-and-a half to two-and-a-half years, Americans bitch about NBC’s coverage of them, while those who are lucky enough to get CBC’s coverage from Canada (in Detroit, Buffalo, Seattle, Burlington, Vt., or anywhere near the Canadian border.
According to some, Canada’s public broadcaster covers the Olympics with more depth, better analysis, and less hokeyness (i.e. those stupid athlete profiles), while NBC doesn’t even know how to remove a “live” tag for Pacific and Mountain time zones.
Despite the complaints, Americans are watching NBC’s coverage, with the peacock network now averaging more than 196 million viewers throughout the Olympics.
Meanwhile, CBC is losing the Olympic rights to private broadcaster CTV and cable sports channel TSN. Both are owned by CTVglobemedia.
So now it’s a tradition to bash NBC’s Olympic coverage. What else you’d expect from the past and future home of Knight Rider?