WCKG planned to switch to Christmas music at 7 p.m. tonight. That is, until WLIT launched its all-Christmas format at 8:30 this morning.
Speculation centered on two Christmas formats competing for listenership.
But late this afternoon, WCKG abandoned that plan at the last minute. Instead, they are running Dahl clips, as they have been doing all week long, until at least Monday.
WCKG hasn’t decided on what format they will launch on Monday.
Rant: I don’t know about you, but this is ridiculous. CBS Radio is playing games with the public and we’re getting burned by it. But you have to admit, it’s a great way to build buzz.
On the other hand, with WLIT flipping to Jingle Bells and many who hate the whole concept have already found alternatives, WCKG missed a great opportunity to corral that type of audience. If they decided to ditch Jingle Bells and go Adult Contemporary, it should have been done at 7 p.m. tonight. Instead, it’s an all Dahl clips show.
Is it Fresh? Is it Spanish? Is it something else? I don’t know about you, but this failed stunt is one of the reasons why yours truly doesn’t listen to radio much anymore. CBS management clearly doesn’t know what they’re doing. It’s just more proof that radio executives are idiots.
I was going to award The Worst Person in Media award for this week, but with this and other crap that went on today in the media world (just see the posts below and you’ll know what I mean), the nominees just keep on coming. Yours truly will have to think about it. The award will be handed out tomorrow.
By the way, WMYX flipped yesterday to the Jingle Bells format in Milwaukee. Merry Christmas. Sigh.
UPDATE: On Chicago radio message boards, it looks like some are disagreeing with me over my views over the situation. Some say it was brilliant for WCKG to crap out to force WLIT to switch to all Christmas early. I respectfully say no. That wasn’t even the case here. Look, this isn’t some plot outline from Survivor or some WWE program. Or is that all the radio business has become? A dumb ass reality show? Yours truly stands by his statement.
updated 10:47 am on 2007-11-02