WLS-AM drops in the trends

We usually don’t report on the trends (the Summer book doesn’t come out until October), but this is worth noting – Citadel’s talk outlet WLS-AM dropped to fourteenth place with a 2.8 – the lowest rating in more than a decade.

Let’s not read too much into this – keep in mind that WLS is still stronger now than it was in the late 1980’s, when it was still playing music and was regularly stinking up the joint (it’s average share in 1988 was around a 1.3.)