Oh yeah, I forgot. Happy belated birthday, My Network TV.

So did everybody else, it appears. But what you’d expect when not one show on this network – created by News Corp. after the WB and UPN merged – has been memorable? This story from B&C is about several My Network TV affiliates deciding to take matters into their own hands, as Meredith’s KSMO in Kansas City decided to do. And it’s paying off, with locally created shows by those stations attracting viewers – and advertisers – particularly those who can’t afford to buy time on a big four station.

WPWR here, has wisely decided to do the same thing – by acquiring the rights to simulcast the Dec. 6 Bears-Redskins game from the NFL Network, and airing a few Northern Illinois football and Chicago Fire soccer games. For the last two years, WPWR has also aired IHSA high school football and basketball downstate tournaments, but no word if those will return to the station this season.

A website to check out: Here’s an online example on how a My Network TV affiliate is promoting itself on the web: Raycom’s WUAB-TV in Cleveland has My43.net, a My Space-like portal where people can post profiles, check out photo galleries, get info on nightlife, read and write blogs, and view videos. The site focuses heavily on local bands, where they can submit their material and listeners can download their mp3 for free (and without DRM, too!)

This is the best local TV website for a non-Big Four station (not affiliated with ABC, CBS, NBC, or Fox) in the country. Let’s hope more stations (are you listening, Chicago?) take this novel approach WUAB has embarked upon.

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