NBCU, Apple come to impasse on pricing of TV shows; deal ends

NBC Universal has decided not to renew its deals with Apple’s iTunes when it comes up in December. Apple then retaliated and pulled NBC’s fall shows from its service.

NBC Universal’s content accounted for 40 percent of the sales of iTunes video product, including popular shows like The Office and Heroes.

This happened coincidentally with NBC Universal ‘s announcement that it has named its new video venture with News Corp. called Hulu. The venture is designed to compete with YouTube and offer downloads from the NBC Universal and Twentieth Television studios.

It’s just a reminder that content is king in Hollywood and the studios control the content, and they are the king.

Official press release from Apple