Oh Thank Heaven for the Kwik-E-Mart

Twelve 7-Eleven convenience stores – including one here in Chicago – have converted themselves into “Kwik-E-Marts” – the real-life prototype of the store Apu runs on The Simpsons.

In the stores you will find prototypes of products that are seen on the animated show, including Buzz Cola, Krusty O’s, and Squishees (really Slurpees).

But you won’t find four week-old hot dogs at the store, which the fictional Kwik-E-Mart carries.

And no Duff Beer will be sold, which is the liquor of choice for Homer Simpson.

All of this of course, is a movie tie-in for The Simpsons Movie, which comes out in theaters July 27 .

7-Eleven has partnered with The Simpsons before. In the summer of 1995, they had a promo tie -in to the “Who’s Shot Mr. Burns” cliffhanger in which Mr. Burns was shot by a assailant in the sixth-season season finale and would not be solved until the seventh-season premiere that September, in a nod to the “Who Shot J.R.” cliffhanger that had people talking 15 years earlier. (In case you’ve forgotten, it was Maggie… yes, the baby….)

The 7-Eleven in Chicago that’s being made into a Kwik-E-Mart is located at 6754 W. 63rd Street in the Clearing neighborhood on the Southwest Side (adjacent to suburban Bedford Park and Summit.) For you South Side-impaired, here’s a map

Here’s more from today’s Daily Southtown, and the paper notes that the Kwik E-Mart is a big hit with customers.