Super Bowl Ads: Super Duds

More on the Super Bowl ads, which became a super joke:

– Phil Rosenthal wrote in the Tribune that the like the Bears, the ads fell short of goal, especially the CareerBuilder.com ad, which ditched the popular monkeys for workers in the jungle. (Personally, I wish they would put more effort into making a better connection between job seekers and employers, instead of focusing on cutesy gimmicks like monkeys, workers in the jungle, and the “Age-O-Matic.”)

– Lewis Lazare of the Sun-Times also expressed disappointment with the ads, stating that cheap is in (pointing out it cost only $12 for that consumer-generated Doritros ad to make) and quality is out. (Also in that article, Lazare explains how Frito-Lay’s other spot – one focusing on the first African-American coaches in the Super Bowl was made on the South Side of Chicago with little time to spare.

– While that consumer-generated ad for Doritros on YouTube won the SuperVote content, Tivo users said something different: Carlos Mencia’s Bud Light ad was tops, followed by another Bud Light ad, Rock Paper Scissors, and FedEx’s moon ad.

– That same Doritros ad also placed first on IAG Research’s list of best liked Super Bowl ads, while Bud Light’s ad featuring a guy with an ax and another guy with a chainsaw was the most-recalled.

– And now, they’re scanning your brains: FKF Applied research studied which brain regions were most effected by the Super Bowl ads, and this year, anxiety won out. The research company also pointed out that advertisers “went overboard” in capturing viewers attention this year. (Well, duh…)

I guess Snickers really doesn’t satisfy you

– And now, it’s getting worse. Because of complaints by gay rights activists, Mars, Inc. has pulled a Snickers ad that ran on the Super Bowl and torpedoed the website related to the ad, and now GM is under pressure from a suicide prevention group to pull an ad featuring a robot who kills himself after he gets laid off.

I guess those two ads alone sum up this year’s Super Bowl ad experience.

Advertising, Sports, Television ,

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