The Upfronts post-game show

Ratings don’t seem to matter much as ad buyers remained committed to primetime TV This season, the television business has had its share of negative headlines: notably declining ratings for many shows, especially in the key 18-49 demo. But this isn’t deterring buyers from investing their advertising in primetime TV. And nowhere more this was evident than last week as […]

Cubs World Series’ victory is also one for all involved

Fox, WFLD, MLB, advertisers also have reason to pop out the bubbly The Chicago Cubs’ World Series win is historic in many ways – and not just for the team. Wednesday night’s achievement – the first championship for the team since 1908, brought dividends for Fox, advertisers, the game of baseball, and over-the-air television in general. For one – the edge-of-your-seat, […]